You don't have a focus problem; there is too much noise.

Most systems were built for a world that no longer exists. They assume you have long uninterrupted blocks, a single priority, and a brain that resets cleanly between tasks. None of us do in tech these days. What actually works is treating your mind like the performance system
it is: cut through distraction, make sharper decisions, and recover fast when focus breaks.

Lida Tohidi is a product strategist, ADHDer, and certified coach who has spent years learning how to produce her best work without ideal conditions. In this session, she shares the mental fitness model she uses without more willpower, or yet another app. It's a smarter operating system for your brain. This session is most impactful for high achievers who have tried many things and still swing between sharp execution and total mental gridlock.

Expect honesty, practical tools, and something you can use before you leave the room.

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